Vinaya Vidheya Rama is one of the most awaited Sankranthi releases and this mass entertainer is directed by Boyapati Sreenu. Kiara Advani is the heroine and Vivek Oberoi is essaying the role of lead villain. The film is in final stages of shoot and will release during Sankranthi. Vinaya Vidheya Rama has been carrying huge expectations and the theatrical rights have been picked up for record prices.

UV Creations acquired the theatrical rights for Rs 85 crores. The Hindi dubbing rights along with the satellite and digital rights of Vinaya Vidheya Rama have been sold for Rs 35 crores which is a record. The entire business of the film touched Rs 120 crores. This is highest among Charan’s movies. DVV Danayya is the producer and Devi Sri Prasad is the music composer. Vinaya Vidheya Rama is hitting the screens on January 10th across the globe.