Stylish Star Allu Arjun is riding high with the super success of Ala Vaikunthapurramuloo. He is on a break and is preparing for his next film that will be directed by Sukumar. The project is set in Chittoor backdrop and discusses about sandalwood mafia. Allu Arjun will be speaking in Chittoor accent and he plays a lorry driver in this untitled action entertainer.

The regular shoot of the film commences from the mid of March and the makers are in plans to complete the shoot at the earliest. As per the latest update, the film will release during Dasara this year. With several films lined up for release next year, Allu Arjun decided to release the film for Dasara. Rashmika is the heroine and Devi Sri Prasad is the music composer. Mythri Movie Makers are the producers.